6 Reasons to blog for your business.
You don’t have to be a marketing professional to blog for your business. With the help of easy-to-access hosting sites like WordPress, anyone can do it. To do it well, you might need to pick up a few
SEO or SEA: which strategy should I use for my organization?
The world of digital communication is all about search engine ranking. SEO, or Search Engine Optimization, is a concept that relates to the so-called natural (or organic) referencing of a website, in other words, non-paid results on search engines. SEA, or Search Engine Advertisement, relates to paid referencing on search engines. The term ‘advertisement’ means advertising .